Latest News from Kristen Jacoway

Branding Your Email Signature

Tue, 13 Oct 2009 04:00:00 EDT

One of my colleagues, Maria Duron, posted information on Facebook about Wisestamp. You can go to http://www.wisestamp.com and download a free version for your Firefox browser. At this writing, it is not supported on all email platforms, but is supported...

Are You Listening for Your Personal Brand?

Wed, 09 Sep 2009 10:45:00 EDT

We've talked about how easy it is to create digital dirt, but are you "listening" to make sure that your personal brand isn't tarnished? I'm going to talk about three free tools you can use to monitor your own name 1) Google Alerts - make sure to set up Google Alerts to email you when your name or your company name is used. The best way to create these alerts for clean results is to put your name or company name in quotation marks (i.e. "Career Design Coach"). If I don't put "Career Design Coach" in quotation marks, then I get results that include career, design, and coach. So, the information is not useful to me. By using quotation marks, I'll only get results for my full name and for the full name of my company

I Have Digital Dirt, Now What?

Fri, 04 Sep 2009 08:00:00 EDT

What is digital dirt? It is anything on the Internet that is unflattering about you. Run a Google search on your name and put your name in quotation marks (i.e. "Kristen Jacoway"). What did you find? Are the results consistent with the personal brand story you want to portray? What if you have the dreaded digital dirt? A study done by iProspect shows that most people (92%) will not go past page 3 on a Google search. So, the first question is whatJolicloud - Internet apps.page is the digital dirt on a Google search? If it appears on pages 1-3, this could be problematic for career management and in a career transition

To Tweet or Not to Tweet?

Wed, 02 Sep 2009 02:30:00 EDT

I recently read an article about "How Social Media Can Hurt Your Job" by Rachel Zupeck and it gave me pause. Why? Because I have had people ask me who can read their tweets. If you have your tweets on...

How To Use Social Media in Your Job Search

Thu, 20 Aug 2009 09:30:00 EDT

Are you struggling to figure out how to best leverage social media into your job search marketing plan? My upcoming book, "I'm Job Searching, Now What???" will delve into using social media as one of the multiple...

Trends in Green Job Market

Thu, 20 Aug 2009 06:30:00 EDT

The chart you see was published last week from Indeed.com and demonstrates the incredible surge of "green" or "sustainability" jobs. From 2005 - 2009, there has been a greater than 600% increase in these types of job. Interestingly, prior to...

Exude Your Brand

Thu, 20 Aug 2009 06:00:00 EDT

Online and offline tips on how to grow your brand and make it glow. Today’s “Exude Your Brand” is going to focus on fine-tuning your elevator pitch (how you introduce yourself in networking – online and in...

How to Create an Inbound Link to Your Website for SEO

Thu, 20 Aug 2009 05:15:00 EDT

I have to admit--I'm hooked on Website Grader by HubSpot (www. websitegrader. com). The information I get on optimizing my website is pretty cool. I had never configured a 301 redirect (so if someone types careerdesigncoach.com instead of www.careerdesigncoach.com, they end up on my website and not get an error message) until I submitted my website for a grade. For a free website, the advice you receive on optimizing your website is pretty fantastic!